Everyone has listings online and at this day in age many companies have a website. Whether you are using a free website builder, had a friend or family member do it for cheap, or went full professional mode - you still need to keep it up to date.
Don't worry though if this article scares you then just know you can count on our NH internet marketing company to take care of all your online marketing needs!
Technology changes very rapidly as we all know at this day and age. When your internet marketing presence is just left to rot it resembles an old rusty car that is broken and doesn't work well since it has been sitting around since 'Nam (Vietnam). This type of online presence that is broken down and unkept really gives a poor reputation for your business.
Business is all about credibility and professionalism which ultimately reduces consumer risk, and the potential for buyers remorse. Who seems like they are more credible, a company who has invested in a professional website or one that has a do it yourself website. Better yet, who would you choose, a company with a website or one without?
The answer is usually the one with the website as they have made an investment in their companies success and are more likely to be thriving. When given the option, and assuming this is an important buying decision such as who will be taking care of your property, the one with the best online presence usually wins.
Now let me describe what I mean when I say wins. He or she who hires the correct online marketing company and is willing to invest, is the one who seizes the online opportunity and generates tons of business online. Actually straight up robs your competitors of online business. If your online presence consists of some listings or a not so hot website, why don't you search for relevant terms to those that your potential clients or customers may type in.
Using the same example as above, say I typed in "landscape company concord nh" well now you can see which competitors more or less have invested in their online efforts and are being chosen over you, who most likely is not on any non-branded search.
Of course now I need to describe branded versus non branded search. Branded search just means searches for your company name specifically such as I was referred to check out Joes Landscaping Services so I typed that company name into Google and hopefully Joe at least ranks in the search results for his own company name. If not then you may even be losing word of mouth referrals from not having a good online presence.
Non branded search on the other hand means ranking for phrases in the search results that are regarding services or products you offer versus your company name. Why is this important?
This is how you generate new business online. People don't know which company they want to be their landscaper per say so they first start with a search of "landscaping company concord NH" or something along those lines. Whoever has invested in ranking well for this phrase or whatever phrase your potential buyers type in, wins.
They win because those who rank higher in the search results gain more search exposure. More search exposure means more clicks to your site from quality visitors and more opportunities to turn visitors into sales and then profits. If you aren't taking advantage of the online opportunity and your competitors are, then they are taking business from you. Its like taking candy from a baby unfortunately. They may even be laughing at how easy they are taking potential new business from you. Or they don't have time to be laughing because their phone is ringing left and right.
If this offends you, well then I would like to be thanked for lighting the fire.
One thing people sometimes say to me is I don't think my business has much of an online opportunity. That is like me looking at a house and saying I think it is safe to live in. I am not a home inspector, I am not a carpenter, I know nothing really about either. Instead of me making the decision, I know that that is not my expertise so I allow a professional to inform me.
Do it yourself internet marketing drives do it yourself results. Plain and simple. Professional internet marketing is not somewhere to cut corners as results are directly affected. Instead it is important to consult with a highly capable professional online marketer who will listen to your business needs and provide cost-effective recommendations on whether there is an opportunity or not.
For those of you who at this point are pretty pissed off and feel helpless and not really sure where to begin, let me make things easier. Take a deep breath and give me a call 603-493-6344. For free, ask me questions, talk about your project, shoot the shit, whatever makes you happy. I am here for you.
Also, point out your top competitors to me and the team at Recharged Business Solutions will reverse engineer anything they have ever done online as well as craft up our own strategy and tactics to surpass your competition and regain lost business.
Pick up your phone, give me a call 603-493-6344 or go to our website at www.rechargedsolutions.com and chat with us online!
We will get your internet marketing turned around in no time, but it is an investment, just as with purchasing better equipment or software for your business.