Monday, April 6, 2015

New Age Word-of-Mouth Marketing for Your Small Business

New Age Word-of-Mouth Marketing for Your Small Business

Before reading about this huge growth opportunity for your business let’s all agree on just one thing.

Let’s agree that word-of-mouth marketing is one of the most influential and cost-effective form of marketing for small, medium, and large companies.

Now that we are all on the same page it is important to figure out ways to maximize word-of-mouth efforts.

IN THE PAST… A person had a problem that they needed a solution for. It was most common due to convenience to ask friends and family for input. This input was word-of-mouth marketing which was highly powerful in persuading a person to go through the company recommended to them.

This is still effective today.

BUT… Now an even more convenient and very popular option is available for even the smallest of companies. states, as of June 30, 2012, 78.1% of the United States uses the internet which equals 245,203,319 people.

Data results from ThePew Internet & American Life Project show that as of February 2012 73% of all Americans used search engines. This is a 21% increase since January 2002 which is due to convenience and the fact that 91% of search engine users say they always or most of the time, find the information they are seeking.

In conclusion, 191,503,792 people from the United States use search engines. Even as a small niche that makes up 1% of the market you have a target market of 1,915,037. This is a huge opportunity!
Recharged Business Solutions will help you determine your target market and tap into your specific segment in a cost-effective way.

Many small business owners have not invested in internet marketing services.
YET… They admit to commonly using search engines to find products and services.

Even if your company offers THE BEST SOLUTION for an individual, your product or service may not even be “in the running” since, as the facts previously conclude, your potential customer will most likely use their favorite internet search engine to look for solutions.  This is very convenient.
New Age Word-of-Mouth marketing has gone in two directions. The first direction is search engine optimization to rank better on search results. It is evident that this is a great opportunity for all businesses.  

The second direction is social media which also happens to boost your search engine optimization.
“Liking” a company on Facebook tells all your friends and family that you support and recommend a certain company’s offerings. This is the convenient new age way of telling your U.S.average of 262 Facebook friends which products are great and that you love!

Twitter is similar but with “Followers”. Facebook and Twitter should be used to build relationships and a personality for your company while gaining supporters that are then aimed towards your site to find more information and ultimately persuade call-to-action.  

Search engine optimization and social media are two important parts of a company’s digital ad spending which is estimated at $37.31 billion in 2012 by eMarketer who also claims the likelihood of double-digit growth through 2014.

It is understandable why large companies spend $50,000+ on their website, hire salaried social media employees, and put large percentages of their marketing budgets towards internet marketing.
At Recharged Business Solutions we understand that small businesses don’t have the marketing budget of larger companies so we provide services that allow your company to “play like the big boys” but at a fraction of the cost. We will help you maximize your New Age Word-of-Mouth Tactics!

Help out your friends and family by sending them this short article so they too can understand these important concepts that have changed word-of-mouth marketing.

Also, present this article to your employer to show great initiative which surely helps you stand out for upcoming advancement opportunities.

Weighing Your Web Design Options

~ Please bear with me as I describe an additional cost effective alternative to go about your website.  

Our mobile and web design NH company can take care of all your mobile responsive needs so that your website looks great on all devices but let me go ahead and tell you a little real life story...

Since I met you and Brandon at lunch about a month ago, I really stepped up my website design and developing. Over the past month I have worked 14 hours per day and 6 days a week on further advancing my professional web design skills. I build all my sites from the GROUND UP which is more complex on my part but more rewarding for my clients. I am confident in building many types of websites including ecommerce. Going through 600 pages of tutorials over the past month and doing every single one has boosted my web design capabilities. I also have gotten even more of an ‘itch’ to really learn about some advanced sweet add-ons for the future.

A website that is built from the GROUND UP saves your money, is less risk, and is more flexible!
This ground up approach does not have continual monthly fees. It is a one-time fee which saves you more and more money each year rather than paying a continual price forever. Over the lifetime of a ten year company with a monthly fee of $39.95 you would be paying $4,794 dollars for a website that has been relatively the same thing since day one due to limited flexibility and minimal additional features.

NetIdentity Solutions has the power to increase their monthly rates as they please. You will be stuck paying whatever they say is the monthly rate even if it jumps up to $50 or even $60 dollars in years to come. They know that you will pay whatever price because if you refuse to pay they delete your site. Sounds like a rental huh? Renting makes your website more of a liability rather than an asset to your company. This definitely has sufficient risk.

When I build a site from the ground up, YOU own that site. The site becomes truly an asset investment rather than a continual fee! Hence extremely less risk as well.

Building your site from the ground up makes it easier to tweak anything and add additional features at any time so your site can grow with your company. It is nice to at least have the option to add any cool ass features and add-ons you want further down the line. Having unlimited flexibility is a comforting feeling!

Since the site is completely built from scratch and not through a drag and drop type builder, it requires its own web hosting. This is much better because it gives you an option to choose the best host rather than being stuck with the host you built your site with. Subpar hosts can be damaging to your company for many reasons including substantial downtimes over the year where your site will be inaccessible. Small business webhosting that offers solid security, quick speeds, and < 1% downtime per year cost between $7.99 and $11.99 per month. I host my websites through InMotion Hosting who is a top small business provider. Since I buy in quantity I get lower prices which allows me to offer my clients $4.99 per month for top small business webhosting. This means your annual fee is $59.88. Please compare this annual cost with the annual cost of your current website to see costs savings.

I suggest you weigh your current option with the option I just presented and at least understand what the alternative is. If you have any questions feel free to ask. I will tell you what I tell to every one of my clients. As a client of Recharged Business Solutions (yup officially registered with NH now!), I am here to help your company 24/7 because I know problems can come up that need to be dealt with ASAP.