New Age Word-of-Mouth
Marketing for Your Small Business
Before reading about this huge
growth opportunity for your business let’s all agree on just one thing.
Let’s agree that word-of-mouth
marketing is one of the most influential and cost-effective form of marketing
for small, medium, and large companies.
Now that we are all on the same
page it is important to figure out ways to maximize
word-of-mouth efforts.
IN THE PAST… A person had a
problem that they needed a solution for. It was most common due to convenience
to ask friends and family for input. This input was word-of-mouth marketing which
was highly powerful in persuading a person to go through the company
recommended to them.
This is still effective today.
BUT… Now an even more
convenient and very popular option is available for even the smallest of companies.
InternetWorldStats.com
states, as of June 30, 2012, 78.1% of the United States uses the internet which
equals 245,203,319 people.
Data results from ThePew Internet & American Life Project show that as of February 2012 73%
of all Americans used search engines. This is a 21% increase since January 2002
which is due to convenience and the
fact that 91% of search engine users say they always or most of the time, find
the information they are seeking.
In conclusion, 191,503,792 people
from the United States use search engines. Even as a small niche that makes up
1% of the market you have a target market of 1,915,037. This is a huge
opportunity!
Recharged Business Solutions will
help you determine your target market and tap into your specific segment in a cost-effective
way.
Many small business owners have
not invested in internet marketing services.
YET… They admit to commonly using
search engines to find products and services.
Even if your company offers THE
BEST SOLUTION for an individual, your product or service may not even be “in
the running” since, as the facts previously conclude, your potential customer will
most likely use their favorite internet search engine to look for solutions. This is
very convenient.
New Age Word-of-Mouth marketing has
gone in two directions. The first direction is search engine optimization to
rank better on search results. It is evident that this is a great opportunity
for all businesses.
The second direction is social
media which also happens to boost your search engine optimization.
“Liking” a company on Facebook
tells all your friends and family that you support and recommend a certain company’s
offerings. This is the convenient new
age way of telling your U.S.average of 262 Facebook friends which products are great and that you love!
Twitter is similar but with
“Followers”. Facebook and Twitter should be used to build relationships and a
personality for your company while gaining supporters that are then aimed towards
your site to find more information and ultimately persuade call-to-action.
Search engine optimization and
social media are two important parts of a company’s digital ad spending which
is estimated at $37.31 billion in 2012 by eMarketer
who also claims the likelihood of double-digit growth through 2014.
It is understandable why large
companies spend $50,000+ on their website, hire salaried social media
employees, and put large percentages of their marketing budgets towards internet
marketing.
At Recharged Business Solutions we
understand that small businesses don’t have the marketing budget of larger
companies so we provide services that allow your company to “play like the big
boys” but at a fraction of the cost. We will help you maximize your New Age Word-of-Mouth
Tactics!
Help out your friends and family by
sending them this short article so they too can understand these important
concepts that have changed word-of-mouth marketing.
Also, present this article to
your employer to show great initiative which surely helps you stand out for
upcoming advancement opportunities.
